Hello! Welcome to Access Biomedical Solutions, my biomedical consulting company.

I’m Sandy Williams, an engineer who loves working with people.
I help you conquer your biotech & medtech marketing and product development challenges.

Sandy Williams

Founder & President

Looking for a consultant who gets it? You’re at the right place. I have a Ph.D. in Biomedical Engineering and can deeply understand your technology and products. And with almost two decades of experience in business and marketing, I know how not to get lost in the weeds, how to put myself in the customer’s shoes, and how to work with people.

It’s all pretty basic, right? But if you’ve been around the block, you know that it’s not common. I’ve worked with great marketers who just don’t understand what the technology and products are really about and with great engineers who love telling you about all the things the product can’t do!

That’s what I specialize in: biotech & medtech marketing. I bridge the engineering to marketing gap so you can best articulate what you do to investors and customers and grow your business.

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“Sandy has been a fantastic asset alongside of our team from day 1. Her professionalism and drive to support her customers really stands out. She is skilled at business strategy, business development, and technical initiatives. I’ve enjoyed her creativity and willingness to ask the hard questions. She has great ideas, and supports them with action plans. Her suggestions, data-driven decision making, and constant feedback/recommendations have helped achieve 20% growth over the last year. Sandy has very strong communication skills and is able to break down concepts into simple steps, regardless of whether speaking with executives or the team on the ground. I trust Sandy to make the best decisions for our business and she responsibly executes on our strategies.”

Maciej Jakucki, Medical Devices Technical Director, Element Materials Technology

Biotech and Medtech Consulting

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Become Fundable

Truth: you’re sitting a little too close to your business idea and products to be objective. Let’s work together to help you put your best foot forward in your grant proposal, investor pitch deck, and business plan.

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Develop Products People Want

This truth is going to hurt: nobody cares about your products. Or anyone else’s products. People care about their problems. We will start with the problem you’re trying to solve, and make sure your product roadmap and new product development plan from requirements and design to validation and testing solve these problems.

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Choose Marketing That Works

Now you know what marketing is all about. Sharing with people how you will solve their problems. We will develop a prioritized marketing plan that’s sized for where your business is today and where you’re trying to go tomorrow. No endless and boring strategy workshops here; just actionable steps that we can implement together.

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